Welcome to the 250th Unofficial Partner sports business podcast.

To mark the occasion, we've been going back into the archive and re-listening to many of the conversations we've had over the last three or more years.

What we found were a mass of interconnecting threads, each telling a part of the bigger story that is the sports industry's past, present and future. 

This episode pulls at some of these threads with the help of a host of guests including Claire Enders, Lesa Ukman, Barry Hearn, Patrick Nally, Matt Locke, Rory Sutherland and Paul Hawksbee.

Before we get going, we want to put a date in your diary. We're hosting a live Unofficial Partner podcast in London, in July.
 
More details when we have them, but if you're interested in the general idea, we'd be grateful if you were to register your interest via THIS LINK where you'll be looked after by our friends at Sponsorworks Event & Guest Management Software for Brands & Rights Holders. 

Here's to the next 250 podcasts...

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner

We publish two podcasts each week, on Tuesday and Friday.

These are deep conversations with smart people from inside and outside sport.

Our entire back catalogue of 400 sports business conversations are available free of charge here.

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.