The market for soccer simulation games is dominated by EA Sports' FIFA franchise, a licensing agreement that is in its 23rd and final year. It's a very lucrative market. Last year EA made around $1.6billion in net revenues, with 150million players. FIFA makes around $150million from the license. So what happens now? How will EA and FIFA move forward in this new era and is EA's market dominance vulnerable to new entrants, in a world where millions of young people have grown up playing free to play mobile games rather than on expensive consoles.  
These are some of the questions tackled in this conversation with Eugene Nashilov, CEO and Founder of Strikerz Inc, creator of the UFL soccer simulation game, due to launch this year. This is a deep dive in to how the gaming market works, the reality of the player and team license agreements that underpin the games and how the rise of games like Fortnite and League of Legends has shaped the behaviour of the elusive and much sought after Generation Z audience. 
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