This is an episode of ReThinking Sport, our series created in collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity.  
Our guests are Dawn Airey, who chairs the Barclays FA Women's Super League and Championship board and Elise Kossaifi, head of the women and sport practice at Portas. 
The conversation was recorded a few days after England's Lionesses beat Germany at Wembley to win the UEFA Women's Euros. So the topic is, what now? How can the WSL capitalise on this moment? What's The FA's commercial plan for the league, where is the money going to come from and what are the opportunities and threats that lie ahead?

Dawn Airey has had one of the most high profile careers in British and European media, running or holding very senior positions at some of the biggest broadcasters including Channel 4, Channel 5, ITV, Sky, Yahoo and Getty Images.

This episode refers to others in the Portas series in which we've talked to the biggest decision makers in women's football including The FA's Mark Bullingham,  Baroness Sue Campbell and Kelly Simmons. You can also hear Emi Aluko, the sporting director of Angel City and Maggie Murphy, chief executive of Lewes FC.

The inaugural Unofficial Partner Live event takes place on Wednesday 21st September at The Emirates Stadium, home of Arsenal Football Club. Tickets have just gone on sale and you can buy them via THIS LINK.

You’ll find more detail about the content and format for the evening and keep up to date with guest announcements via the Unofficial Partner Newsletter that goes direct to the inbox of thousands of people across sport, every Thursday. Sign up via UnofficialPartner.com

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