Today we're going deep in to football's relationship with NFTs, crypto, blockchain and all things web3, as preparation for our inaugural Unofficial Partner event: Wise UP - the Live Web3 Brainstorm which his being held on the evening of Wednesday 21st September at The Emirates Stadium, home of Arsenal Football Club in London.

Tickets are £50 each and are available to buy here.

Our guests today are two of several experts who will be joining me on stage on the night.

Alex Amsel (@Sillytuna) is an award winning game developer, investor, and blockchain expert. After 15+ years running a game studio he moved into the blockchain field in 2012, selling NFT startup Ownage in 2018 before most even knew the term, and made the 3rd highest NFT sale of 2021 via Sotheby's. He's currently co-founder of Soulcast, a customisable NFT platform, and key backer of Clodhoppers, a stop-motion animated multiplayer brawler.
Alex is an early stage investor and advisor in numerous NFT, DAO, DEFI and infrastructure projects including being one of Axie Infinity's earliest backers. He is also a partner at Outlier Ventures.
Pet Betrisha was formerly head of web3 and crypto at Copa90 and is the creator behind Sporting Crypto, the number 1 Web3 Sports newsletter exploring the intersection of sport and the crypto world.

This podcast is sponsored by Leaders Week London which returns this at the slightly earlier than usual date of 26th to 29th September 2022. Over 70% of LW LDN attendees are at Director level or above. From the Premier League to WWE, BT Sport to DP World Tour, they’ll all be there this September. In addition to the talks going on across three stages, there’s networking breakfasts, forums (like the Brand and Sponsorship Forum), think tanks (the Broadcast Disruptors Think Tank for example), tech showcases on the exhibition floor and the list goes on – you can tailor your Leaders Week London experience to best suit you.

The two day Summit, part of Leaders Week, will be held at Twickenham Stadium on 28th and 29th September. Even better, you can use UP15 for a 15% discount on your Summit passes. Visit

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