This podcast is a recording of the Unofficial Partner Web3 brainstorm which took place at Emirates Stadium in London, the home of Arsenal Football Club, who were our collaborators on the project.
The subject matter covered NFTs, blockchain, crypto and DAOs.
To make things interesting, we gave a group of experts a problem to solve over the course of the evening.
The conceit of the brainstorm was this: UP FC is a middling Premier League club with ambitions to ‘enhance fan engagement via web3, NFTs and blockchain’.

What are the opportunities and problems we'll face? What are the mistakes that are common to sports clubs, leagues and federations when entering this exciting and confusing space?

The first person you'll hear is Juliet Slot, Arsenal's Chief Commercial Officer. Juliet's objective is to help facilitate the industry conversation around football's relationship with web3, and we're grateful for her support and the hard work of her team at Arsenal for helping to get the event off the ground.

The brainstorm featured the following people:
Alex Amsel, Soulcast
Sunil Singhvi, Rarible
Tim Mangnall, Capital Block
Tom Greene, Martian Premier League
Ivan Peric, Unagi
Carsten Thode, Aphetor
Preeti Shetty, Brentford Football Club
James Newman, Socios
Pet Berisha, Sporting Crypto
Alex Balfour, Generate Digital
Peter Hutton, Meta

To follow up on the issues raised by the event, you can get in touch with us by signing up to Unofficial Partner's sports industry leading newsletter, available here. 

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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We publish two podcasts each week, on Tuesday and Friday.

These are deep conversations with smart people from inside and outside sport.

Our entire back catalogue of 400 sports business conversations are available free of charge here.

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.