In the week of the European Sponsorship Awards, we resurrect The Buy Side, our series where we talk with brand marketers about sport sponsorship.
Previous conversations have included guests from Visa, TSB, Coca-Cola, Microsoft, Sipsmith and Vitality. These can be found in the Unofficial Partner archive on our website.
To relaunch the series, we've recruited the help of two highly regarded sponsorship experts, Sally Hancock and Shaun Whatling.
Sally was Director of Olympic and Paralympic Marketing at Lloyds Banking Group, during the company's sponsorship of the London 2012 Games. She is now managing director of High Tide Leap Consulting and a board member of the British Paralympic Association.
Shaun is chief executive of Redmandarin, the strategic sponsorship consultancy which has worked with over 42 of Europe's largest 100 businesses since its foundation. 

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner

We publish two podcasts each week, on Tuesday and Friday.

These are deep conversations with smart people from inside and outside sport.

Our entire back catalogue of 400 sports business conversations are available free of charge here.

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.