The Unofficial Partner Brainstorm is a podcast recorded in front of a live audience, in partnership with Livescore Group.   The event took place at the top of the iconic ArcelorMittal Orbit Tower on Queen Elizabeth Olympic Park in London. 
The subject was the relationship between sport, media and the gambling industry in the US and the UK.
What role will gambling firms play in the new converged sports economy? 
What is the role of fantasy games in the sports ecosystem, and how important is player data in the way today's sports fan engages with media outlets of all types?
This is an important and timely conversation that offers a fascinating insight in to the opportunities and limitations of sports media to generate a return for its commercial partners, both now and over the next decade.

Speakers:

• Sam Sadi – CEO at LiveScore Group
• Mike Falconer - Vice President, Strategy for Sportradar
• James Liddy – Managing Director and Head of Gaming, Lodging & Leisure EMEA at Deutsche Bank 
• Elizabeth Dunn – Partner (Sports & Gambling) at Bird & Bird LLP
• Charlie Boss - CCO at Southampton Football Club
• Nic Coward, Partner at Portas and chair of Sportable, former Premier League General Secretary and British Horseracing Authority CEO
• Juan Delgado – CEO at Footballco
• Samuel Westberg – CRO & Co-Founder of Livelike 

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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We publish two podcasts each week, on Tuesday and Friday. 

These are deep conversations with smart people from inside and outside sport. 

Our entire back catalogue of 500 sports business conversations are available free of charge here. 

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. 

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.