What you need to know about what's happening in the sports media and streaming market, with regular co-hosts Yannick Ramcke and Murray Barnett.
We analyse both sides of the negotiation table ahead of a busy time for European soccer league rights deals. From Viaplay's exit, Premier League go to market strategy and Ligue 1 reserve prices through to the NFL, Taylor Swift and Toy Story, via ESPN Bet, Amazon and Recast.
So, a broad church. 

00:00 Introduction to Unofficial Partner
00:22 Exploring AI Language in Podcasts
01:01 Media Rights Activity in European Football Leagues
04:38 Understanding the Process of Buying Sports Media Rights
06:36 The Future of Viaplay and the impact of it's exit strategy
07:39 Implications of Changing Macroeconomic Environment on Sports Leagues
12:01 The Role of Private Owners in Sports Broadcasting
13:07 The Challenges and Opportunities in Sports Media Rights
24:31 The Impact of Big Tech 
29:56 Sports Media and Fan Engagement
34:42 Role of Betting in Sports Media
43:35 The Future of Women's Football and NWSL's New Deal
44:04 The Bankruptcy of Recast and its Implications
44:54 The Shift of NFL Network to OTT
46:15 All roads lead to Amazon in Sports Media
46:31 The Impact of Gen Z on Sports Media
47:46 The Taylor Swift Effect on NFL
48:43 The NFL and Toy Story Collaboration

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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We publish two podcasts each week, on Tuesday and Friday.

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