For millions of people, Rick Shiels' YouTube channel is how we watch golf in 2024.
Shiels is our very special guest today.
He started by uploading golf tips to YouTube 12 years ago to attract people to the Trafford Golf Centre in Manchester.
Now there are 900 golf channels on the platform, but only one Rick Shiels, with more than 3 million combined subscribers whose videos have attracted more than three quarters of a billion video views.
So this is a conversation about how we watch and consume sport today and the questions that creators like Rick Shiels are posing for sport's traditional media and event rights holders.

This episode is sponsored by Leaders In Sport.   Leaders in Sport connects the most influential people and the most powerful ideas in global sport to catalyse discussion, and drive the industry forward.

Through a series of global summits in North America, Europe, Asia and the Middle East, invitation-only memberships and long form content, Leaders in Sport provides professional executives, both on and off the field, with access to a community of peers to share best practice and trends that are shaping the future of sport.

Their flagship event, Leaders Week London, returns from 14 to 17 October, with The Summit taking place at Twickenham Stadium hosting the most senior executives from over 40 countries, including over 100 brands.

We'll be there, and you should join us.

Visit leadersinsport.com/UP for more information and use UP15 for a 15% discount on your Summit passes.

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