Unofficial Partner Podcast

UP542 Wedge Issues Live: The Golf Business in 2026


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A live podcast recorded at MSQ Sport and Entertainment HQ in London for the launch of Callaway Golf's new brand film 'At Last'. 

You can see the film by clicking this link. 

As the golfing world looks to Augusta for The Masters, the first major event of the golf calendar next week, it was a good time to take the temperature of the business of golf with four experts from across the game.

Ben Sharpe, MD of Europe, Middle East, Africa, Pacific and India, Callaway Golf

Jason Wessely, Director of Golf, Sky Sports

Georgia Ball, YouTube Creator and PGA professional

Rob Spedding, Director of Content, Future Publishing

Topics discussed:

  • The State of the Game
  • Brand Over Product
  • The Influence Ecosystem 
  • Sky Golf's Numbers 
  • Women's Golf 
  • World Cup Overlap 



Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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We publish two podcasts each week, on Tuesday and Friday

These are deep conversations with smart people from inside and outside sport. 

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If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.



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