Nobody's ever happy with the process of buying event tickets. 
Why's it so hard? 

Join us in an enlightening discussion with David Hornby of SecuTix and Stuart Cain, CEO of Warwickshire County Cricket Club, as we explore the complexities of the ticketing process. Discover the roles of different stakeholders, the evolution of ticketing technology, challenges like bots and secondary markets, and the nuanced dynamics of pricing for events. We also dive into the unique aspects of ticketing for cricket, both for high-demand matches and regular county games, and the ongoing quest for fair, transparent practices that enhance fan experiences. Don't miss out on this deep dive into the world of sports and entertainment ticketing!

00:00 Introduction and Guest Biographies
03:48 Understanding the Ticketing Industry
06:28 Challenges in Ticketing and Fan Experience
14:23 Combating Ticket Fraud and Scalping
20:20 Dynamic Pricing and Market Perception
33:27 Ticketing for Women's Sports and Future Innovations

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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We publish two podcasts each week, on Tuesday and Friday.

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