Today's guest is Miguel Delaney, Chief Football Writer for The Independent who talks about his book States of Play: How Sports Washing Took Over Football.  

It's described as a scorching account of how football's very popularity threatens to destroy it, a brave forensic and utterly gripping book' by Tom Holland (The Rest Is History host, not Spider Man). 

This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport; a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery and a culture of marketing effectiveness.

The team at Sid Lee Sport is driven by the belief that sports marketing can and should be done better, and are determined to push things forward.

They're pioneering a new standard of effectiveness in sports marketing, going far beyond media ROI, using econometric and attribution modelling to demonstrate the impact of their work on their clients' bottom line. And it's that focus on effectiveness that informs their creative philosophy of creating famous campaigns and experiences for rights holders, sponsors and sports brands - because they know famous campaigns outperform others on all business metrics.

You can see this through Sid Lee Sport’s  groundbreaking work with global clients, including UEFA, Visa, Lidl, Tommy Hilfiger, Descente and Oppo–to name just a few of their biggest signings.

So if you're looking for an agency to take your brand to the top, head to sidleesport.com

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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