Today's conversation was recorded at the Two Circles European Summit which took place a few weeks ago at the Institute of Engineering and Technology overlooking the Thames, next to the Savoy. 
Gareth Balch, founder and CEO of Two Circles is our guest, and as ever with Gareth, nothing was off limits, and its useful to periodically check in on what he's seeing right across the European and North American sports markets, where they encourage their clients to think about their relationship with the key trends, sharing nuggets of useful information that lurk just below the day to day headlines.
We explore the state of sports business, what fan engagement means in 2025 and the evolving relationship between sports IP, audiences, and revenue.

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