Inside Edge is our series on the business of cricket, presented with co-host Mike Jakeman. 

Our guest is Phil Weston, head of cricket at TGI Sport, the agency owned jointly by George Pyne's Bruin Sports Capital and Quadrant Private Equity. 

England star Harry Brook is one of an impressive roster of talent across both the male and female games, including Kieron Pollard, Rashid Khan, Jofra Archer and Sophie Devine. 

In 2024 TGI acquired Insignia to its international network that includes European-based tech-led media rights and virtual production agency ISG, New York-based virtual advertising solution provider Brand Brigade, UK-based Media Sales agency Sportseen, leading Australian sports agency TLA and talent management company SFX Sports Group. 

This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport.

Sid Lee Sport is the fame-making creative and sponsorship agency for brands in sport. Through exceptional creativity, deep sponsorship expertise, and flawless on-site delivery, they help brands, sponsors, and rightsholders unlock their full potential in sport - most recently picking up a Leaders Sports Award for their work with Lidl at UEFA EURO 2024.

Everything they do is driven by a culture of effectiveness - because in sport, performance matters. Not just on the pitch, but in the work too. So whether you want to build buzz, connect with audiences, or do something that actually cuts through, Sid Lee Sport knows how.

Visit sidleesport.com 

Sid Lee Sport - where brands become champions.

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