In this episode, we wrap up our series on meeting more customers and dive into how your business should evolve to match today’s culture and how to get a steady stream of customers entering your business. 

We’ve been talking about the five sources of getting new customers:

• posting on social media and attracting people to you
• engaging in groups both online and in person
• getting referrals
• doing vendor events
• doing parties

If these sources were coming out of a water spigot, the first three would be drips; you can’t fulfill your goals with drips because it would take too long. 

Vendor events and parties are streams, and you can meet a lot of new people by doing them.

I spend the last part of this episode talking about parties because parties can be your most successful and prolific source of new customers and a sustainable business. Still, you can’t be doing virtual parties where you just post content.

No one wants to host or come to a party where they have to read a bunch of posts.

You have to give them an experience, and in this episode, I explain why an experience is important, how it will accelerate your results, and how to achieve that with a party.

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