Women’s sports are gaining momentum—and brands are finally catching up. The Packers dive into Coach’s multi-year WNBA sponsorship and why more brands should invest in rising stars. Then, they talk to Brianna Salvatore Dueck, former pro-basketball player and founder of Uplift Sports and Entertainment. Passionate about the power of sports to drive social change, Brianna shares her journey from playing professionally to working with the UN after retirement, to now helping athletes build platforms that amplify their voices. She offers insights on the growth and challenges of women’s sports, the impact of NIL deals on college athletes, and how losing her mother at a young age led her to find healing and community through sports.

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