In this episode, we sit down with Alan Adler to discuss Carlton Rose, the new chairman of REE Automotive's board. We delve into the company's cutting-edge technology and Carlton's significant contributions to the industry. We also tackle the hurdles Nikola faces with hydrogen pricing and infrastructure for their fuel cell electric trucks.

- Carlton Rose, the innovative chairman of REE Automotive's board, is our next guest.

- REE Automotive boasts a revolutionary full by wire system, eliminating mechanical parts in their chassis.

- Carlton Rose's commitment to REE Automotive stems from his belief in their unique technology.

- With his extensive industry experience, Carlton Rose is a powerful advocate for REE Automotive.

- Carlton Rose prioritizes customer needs and maintenance in his approach.

- Nikola confronts challenges with hydrogen pricing and infrastructure for their fuel cell electric trucks.

Alan Adler

- Discover the innovative powertrain technology behind REE Automotive.

- Emphasize the value of customer feedback in your business or sector.

- Investigate the potential of hydrogen as an alternative fuel for transportation.

Think back to a pivotal moment in your career or business where you faced a strategic choice. What considerations influenced your decision, and what was the outcome?

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