Two young entrepreneurs founded US Veg Corp and have quickly grown it into one of the biggest and hippest Vegan festivals around, drawing packed crowds in NYC, LA and points in between. We discuss this fast growing movement. Sarah Gross Feoli and Nira Paliwoda are the founders of U.S. Veg Corp. U.S. Veg Corp is an event production and marketing brand focused on the growing vegetarian and green markets. Both active members in the East and West Coasts’ plant-based movements, Sarah and Nira met through a friend and immediately discovered their shared passions. The anchor of their company is the NYC Vegetarian Food Festival, a 2-day event that drew such an overwhelming number of attendees in its inaugural year that it had to turn people away. In addition to festivals in New York City, Los Angeles, and Scottsdale, U.S. Veg Corp provides offline and online opportunities throughout the year that target a passionate audience interested in a vegetarian and eco-friendly lifestyle.