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User Choice, Defaults, and the Future of Search
Leon Musolff, Wharton Assistant Professor of Business Economics and Public Policy, discusses findings from a recent field experiment showing how default search engine settings significantly influence user choice, highlighting the implications for antitrust policy and competition between Google and Bing.
Hosted on Acast. See acast.com/privacy for more information.
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By The Wharton School
4.3
8585 ratings
Leon Musolff, Wharton Assistant Professor of Business Economics and Public Policy, discusses findings from a recent field experiment showing how default search engine settings significantly influence user choice, highlighting the implications for antitrust policy and competition between Google and Bing.
Hosted on Acast. See acast.com/privacy for more information.
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