Dateline: Amsterdam Segment 1: Using ethnography to identify ideas from your customers - Develop holistic view of the customer needs (e.g. transportation) - Expose and record "tribal knowledge" (things that people do automatically) - Identify customer frustrations and areas or less than optimal efficiency. Segment 2: Weak Signals - Life Caching Segment 3: Killer Question of the Week Visit www.killerinnovations.com for more information ......

Using customers as a source for ideas

Forty years of billion-dollar innovation decisions. The real stories, the hard calls, and the patterns that repeat across every organization that's ever tried to build something new. Phil McKinney shares what those decisions actually look like.

Phil was HP's CTO when Fast Company named it one of the most innovative companies in the world three years running. He co-founded a company and took it public. Now he runs CableLabs, the R&D engine behind the global broadband industry.

This isn't theory. It's what happened. And what you can see coming if you know what to look for.

Running since 2005, originally as The Killer Innovations Show, now The Innovators Studio. Tens of millions of downloads. Full archive at killerinnovations.com. New episodes at philmckinney.com.

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Forty years of billion-dollar innovation decisions. The real stories, the hard calls, and the patterns that repeat across every organization that's ever tried to build something new. Phil McKinney shares what those decisions actually look like. Phil was HP's CTO when Fast Company named it one of the most innovative companies in the world three years running. He co-founded a company and took it public. Now he runs CableLabs, the R&D engine behind the global broadband industry. This isn't theory. It's what happened. And what you can see coming if you know what to look for. Running since 2005, originally as The Killer Innovations Show, now The Innovators Studio. Tens of millions of downloads. Full archive at killerinnovations.com. New episodes at philmckinney.com.

Forty years of billion-dollar innovation decisions. The real stories, the hard calls, and the patterns that repeat across every organization that's ever tried to build something new. Phil McKinney shares what those decisions actually look like.

Phil was HP's CTO when Fast Company named it one of the most innovative companies in the world three years running. He co-founded a company and took it public. Now he runs CableLabs, the R&amp;D engine behind the global broadband industry.

This isn't theory. It's what happened. And what you can see coming if you know what to look for.

Running since 2005, originally as The Killer Innovations Show, now The Innovators Studio. Tens of millions of downloads. Full archive at killerinnovations.com. New episodes at philmckinney.com.

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