In this episode, join host Jason Foster as he sits down with Mike Hyde, Chief Data Officer at Trainline. Together, they delve into the fascinating world of using data and artificial intelligence to revolutionise the rail travel experience. Mike underscores the critical need for the rail industry to understand customers deeply—analyzing travel patterns, desires, and behaviours. Discover how Trainline is navigating the complexities of the rail industry, simplifying the journey for passengers, and leveraging cutting-edge AI to shape the future of rail travel.