
Sign up to save your podcasts
Or


Lotteries aren’t just about winning money. They’re also being used to nudge people to change their behaviour.
In the UK we try out a mobile app that enters users in to a £25,000 lottery every time they pick up a piece of litter.
We see how heart patients in the US can win smaller prizes for taking their pills… and if they don’t take their medicine, are told what they could have won.
And we look at receipt lotteries, where customers are encouraged to get receipts as each one is an entry to a big monthly draw. The scheme started in Taiwan but has been replicated in a number of countries, helping governments find the businesses avoiding tax.
Presenter: Myra Anubi
By BBC World Service4.8
229229 ratings
Lotteries aren’t just about winning money. They’re also being used to nudge people to change their behaviour.
In the UK we try out a mobile app that enters users in to a £25,000 lottery every time they pick up a piece of litter.
We see how heart patients in the US can win smaller prizes for taking their pills… and if they don’t take their medicine, are told what they could have won.
And we look at receipt lotteries, where customers are encouraged to get receipts as each one is an entry to a big monthly draw. The scheme started in Taiwan but has been replicated in a number of countries, helping governments find the businesses avoiding tax.
Presenter: Myra Anubi

7,598 Listeners

892 Listeners

1,050 Listeners

5,453 Listeners

1,797 Listeners

958 Listeners

1,746 Listeners

1,040 Listeners

2,090 Listeners

90 Listeners

263 Listeners

347 Listeners

973 Listeners

409 Listeners

420 Listeners

87 Listeners

743 Listeners

235 Listeners

335 Listeners

353 Listeners

477 Listeners

3,189 Listeners

715 Listeners

1,022 Listeners