"When you tell a story and there's no old you versus new you, you don't have a story." — Sun Yi

Want to captivate your audience with compelling storytelling that leaves them hanging on your every word? Learn the powerful secret to crafting engaging stories that will have your listeners hooked from start to finish. Get ready to transform your storytelling abilities and deepen your human connection like never before.

This episode's guest is Sun Yi, founder of the brand agency Night Owls and the storytelling community Night Owl Nation.

With over 20 years of experience in web design, Sun Yi has honed a diverse skill set encompassing coding, design, film, photography, and copywriting.

Despite not initially identifying as a storyteller, Sun's innate talent led her to develop a successful course on storytelling for freelance creators and freelancers, attracting over 28,000 students. His dedication to ongoing learning and enthusiasm for teaching make him a valuable asset for personal brands looking to elevate their storytelling capabilities, particularly within the marketing domain.

In this episode, you will learn how to:

• Discover the power of vulnerability in storytelling to create deeper human connections and resonate with your audience on a new level.

• Explore effective techniques for teaching in online communities, unlocking the potential to engage and inspire your learners in a virtual setting.

• Uncover the distinctions between personal and corporate storytelling, revealing how each approach can uniquely impact your audience and message.

• Learn how to capture and leverage personal moments for storytelling, and use the "Myth/Truth Sandwich" to change with way people think.

• Avoid common beginner mistakes in storytelling, gaining insight into pitfalls to sidestep and setting yourself on the path to impactful and authentic storytelling.

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