Utilizing copy to connect and serve featuring Jenny Roth

Jenny Roth is an email copywriter for creative CEOs and coaches. She specializes in joyful, strategic copy that generates leads and welcomes your clients with open arms. Her mission is uncovering words that will resonate most with your clients, so you can have higher converting, fun-to-read copy, without spending hours upon hours at your keyboard to make it happen. Jenny started her copywriting business back in 2014, working very part-time when her three daughters were small, to going full-time now that her kids are all in school. When she isn't writing, you can find her hanging out with her husband and three daughters in beautiful, windy South Dakota where they love to camp, swim in the Missouri river, raise chickens, and ride bikes.TAKEAWAYS: + Jenny’s super power is seeing people’s unique journeys, and honoring that through her interactions with them, but also through how she supports her clients as a copywriter.+ To create content that inspires action within your audience (like enrolling in your offer or buying your product), Jenny’s top tip is getting as specific as possible in who you help, what you help them to do, and how you do it.+ When it comes to writing content, specifically emails, that encourages and creates engagement, Jenny recommends that we approach the activity with a mindset of service, and not a “what’s in it for me” mindset. That simple shift that seeps into your writing because you’re thinking about your offer, the words you use to describe it, and how you present how it from a place of collaboration and service, instead of an authority-based perspective. RESOURCES: To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode253Learn more about how Jenny can help you with your copywriting through her website: https://www.jennyrothcopywriting.com Follow Jenny on Instagram: https://www.instagram.com/jennyrothcopywritingThe doors to the 6-Figure Mompreneur Method are OPEN! Learn more about the program here: http://www.allisonhardy.com/6figuremompreneurmethodCONNECT WITH ALLISON:Follow Allison on Instagram: www.instagram.com/allison_hardy_Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunityARE YOU A FAN OF THE PODCAST?If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year. Music courtesy of www.bensound.com