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In Episode 11 of UX Leadership by Design, Joana Castro, Director of UX at Buildium in Portugal explains how she leverages UX Maturity models at Buildium, and more broadly, how organizations can use UX maturity assessments to measure progress (and regression), demonstrate the value of UX, and secure investment in user experience. This episode offers practical advice for UX leaders interested in implementing a UX maturity model in their organization, effectively using storytelling as a strategy to help stakeholders connect to user problems, and hiring and developing junior designers. 

TOPICS:
1. The State of the UX Market in Portugal
2. Building and Managing UX Teams
3. The Importance of Soft Skills in UX
4. Using storytelling to cultivate stakeholder buy in
5. Transitioning from Individual Contributor to UX Leader
6. The UX Maturity Model by Nielsen Norman Group
7. Assessing and Demonstrating UX Value
8. Demonstrating ROI and Business Value of UX
9. The Impact of UX Maturity Assessments


LINKS:
Joana Castro LinkedIn: https://www.linkedin.com/in/joana-isadora-castro/
Buildium: https://www.buildium.com/
Atlas (North American Report) by Sequoia: https://atlas.sequoiacap.com/
Nielsen Norman Group: 6 Levels of UX Maturity Model: https://www.nngroup.com/articles/ux-maturity-model/
Nielsen Norman Group: UX Maturity Survey: https://forms.nngroup.com/s3/Maturity-Quiz

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