🎙 NEXT.io Podcast #163 with Valentina Bagniya, CMO at SOFTSWISS 🌐

🚨 Tune into this captivating episode of the NEXT.io Podcast for an insightful discussion on "2024 iGaming Marketing Trends"! Join our esteemed host Pierre Lindh as he welcomes Valentina Bagniya. 🎧

In this episode, Valentina Bagniya unpacks her marketing strategies and offers an in-depth analysis of the SOFTSWISS Report. The conversation extends to a comparative of the Alcohol and Tobacco industries, providing unique insights into their marketing dynamics. Valentina and Pierre also delve into predictions for 2022-2024, discussing the industry's direction post-LATAM expansion and the future of marketing in a cookieless world. This episode is full of knowledge on emerging technologies, industry parallels, and key priorities for operators in 2024. 🔍

Find the SOFTSWISS trend link below:

https://www.softswiss.com/igaming-trends-2024

⏰ Timestamps:

00:00 - Introduction of Valentina Bagniya

01:56 - Valentina Discusses Her Marketing Strategies

08:42 - Pierre's Insights from the SOFTSWISS Report

18:22 - Valentina's Analysis of the SOFTSWISS Report

23:37 - Comparing the Alcohol and Tobacco Industries

31:40 - Valentina's Predictions for 2022-2023

39:38 - Industry's Next Steps after LATAM

41:08 - Valentina's Predictions for 2024

42:41 - The Future Without Cookies: Implications for Marketers

45:03 - Pierre's Predictions for 2024 and Emerging Trends

58:00 - Emerging Technologies in the Industry

01:00:42 - Drawing Parallels between the Gambling, Alcohol, and Tobacco Industries

01:02:08 - Top Three Priorities for Operators in 2024

💼 ABOUT Valentina Bagniya:

Valentina boasts a career in marketing that spans multiple industries, from FMCG to iGaming, and many brands such as British American Tobacco, Nestle and Heineken. Her expertise in marketing strategy, market research, management, and trade marketing has been sharpened through years of experience leading the marketing departments of regional spirits and beer companies.

Thanks to Valentina's team's hard work, SOFTSWISS has become the number one brand in the media over the past two years, receiving industry recognition and awards such as the International Gaming Award for Crypto Company of the Year 2022, SiGMA Europe Awards for Company of the Year 2022 and many more.

The Global Gaming Awards London 2023 has shortlisted Valentina for the Executive of the Year category.

🔔 Don't miss this deep dive into the future of iGaming marketing. Remember to like, comment, and subscribe to NEXT.io for more insightful discussions with industry leaders!

_____

This episode of the NEXT.io Podcast is hosted by Pierre Lindh, Co-Founder/MD at NEXT.io, and is brought to you by:

Pragmatic Play – Industry-leading content provider.