Gary Vaynerchuk’s VaynerMedia was an early adopter of using video as a way for brands to message their wares on social. In early 2018 he opened VaynerSmart as he looked to make a name for the media businesses in a new, emerging category: voice. The agency has since built Amazon Alexa skills for brands like Diageo, GE and JP Morgan Chase. Its VP, Patrick Givens joined Scott Simonelli to talk about building audio experiences for brands.

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