Insider’s anonymous first-person account of a ghostwriter for venture capitalists’ tweets captivated tech Twitter last week. Everyone wanted to know who exactly was paying $100,000 for a tweetstorm.

How could anyone make $200,000 writing thought leadership. Why would anyone pay for that?

So on this week’s episode of Dead Cat, hosts Eric Newcomer and Tom Dotan talked with Redpoint Ventures managing director Logan Bartlett who is a bit of a VC Twitter expert. Last November, Eric wrote about Bartlett's analysis of VC media output in a piece called A Twitter Troll’s Take on the Future of Investing.

Since then, Redpoint hired a TikTok creator to help bolster the firm’s brand and Bartlett launched a podcast called Cartoon Avatars.

On this week’s episode of Dead Cat, Bartlett insists he’s writing his own tweets, but he explains why VCs are so interested in building a Twitter following. Also Bartlett cast doubt on whether there’s a real market for people ghostwriting tweets for VCs.

Later in the episode, we spitballed a ranking of some of the most important accounts on VC Twitter.

Give it a listen.

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