In this episode, I speak with Aleksa Mitroviฤ, co-founder of Hyperaktiv, a platform that enhances customer engagement through data-driven insights.
Imagine committing to not building a product before making revenue. That's exactly what Aleksa and the team at Hyperaktiv didโhere's how!
๐ฅ ๐ง๐ต๐ฒ ๐ฃ๐ผ๐๐ฒ๐ฟ ๐ผ๐ณ ๐ง๐ฒ๐ฎ๐บ
Alexa shares how she and her co-founder met at Antler and why they prioritized finding the right co-founder over the business idea.
๐ ๐๐๐ฝ๐ฒ๐ฟ๐ฎ๐ธ๐๐ถ๐'๐ ๐ ๐ถ๐๐๐ถ๐ผ๐ป
Helping self-service businesses harness their data for growth, converting users, and optimizing engagement strategies.
๐ ๏ธ ๐ฃ๐ถ๐๐ผ๐๐ ๐ฎ๐ป๐ฑ ๐ ๐ฉ๐ฃ๐
The importance of rapid iteration and learning and commitment to revenue.
๐ ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐๐ถ๐๐ฐ๐ผ๐๐ฒ๐ฟ๐
How they used quadrant-based prioritization (importance vs. urgency) to discover high-intensity pain points.
๐ก ๐๐ฟ๐ฎ๐ป๐ธ๐ฒ๐ป๐๐๐ฒ๐ถ๐ป ๐ ๐ฉ๐ฃ
They stitched together existing tools like a jigsaw puzzle to create an MVP that worked before fully building the product.
๐ฏ ๐ฃ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น๐ถ๐๐ฎ๐๐ถ๐ผ๐ป ๐ณ๐ผ๐ฟ ๐๐ฟ๐ผ๐๐๐ต
Hyperaktiv's approach to personalizing customer journeys based on user behavior and segments, which differentiates them from competitors.
๐ธ ๐ข๐ฝ๐ฒ๐ฟ๐ฎ๐๐ถ๐ป๐ด ๐๐ฒ๐ฎ๐ป
Lessons on surviving the early startup phase by not spending until necessary and the perils of premature scaling.
https://www.hyperaktiv.ai/