Run the Numbers

Vercel's CFO Marten Abrahamsen: Move Fast or Fall Behind


Listen Later

CJ Gustafson sits down with Marten Abrahamsen, CFO of Vercel, at the NYSE to talk about running finance inside a hypergrowth AI company. They cover AI use cases in finance, rev rec, forecasting, KPI dashboards, PLG, consumption pricing, and Marten’s “speeding tickets vs. parking tickets” framework for moving fast without losing control.

SPONSORS:

Brex is an intelligent finance platform with AI-powered agents that capture expenses automatically, enforce policy before the spend happens, and close your books in minutes instead of weeks. 35,000+ companies like OpenAI, Coinbase, Anthropic, and DoorDash already run on Brex. It's time to get Brex AF. Learn more at https://www.brex.com/metrics

Aleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/run

RightRev is an automated revenue recognition platform that lets your product team ship new pricing without asking finance for permission, and your sales team close deals without creating downstream chaos. Check out their free tool at calculator.rightrev.com It scores your rev rec process, shows what's exposing you to risk, and tells you exactly where to focus before it bites you in the rear end. Check it out at https://calculator.rightrev.com

Rillet is an AI-native ERP built for modern finance teams that want to replace NetSuite and close faster. With revenue recognition, close management, multi-entity support, and native Stripe and Salesforce integrations, Rillet helps scaling companies run their finance stack in one place. Hundreds of teams, including Windsurf and Mercor, use Rillet to make the zero-day close real. Book a demo at https://www.rillet.com/cj

EY has been part of Silicon Valley since it was just a valley, helping the most successful names in tech go from startup to exit to megacap. With teams across strategy, tax, audit, and transactions, EY helps you get your financials right early, long before your investors start asking for it. You build the next big thing, and EY will help you build it right. Learn more at https://www.ey.com/techstartups

SpendHound cuts your SaaS and AI spend by up to 30% using real pricing benchmarks across 10,000 vendors, so you always know what fair pricing looks like before your next renewal. Rated #1 on G2 in SaaS spend management, it's free forever for teams up to 1,000 employees. Sign up by June 12th and get $500 just for getting started. Go to https://www.spendhound.com/cj

LINKS: 

Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsN

Guest: https://www.linkedin.com/in/martenabrahamsen/

Company: http://vercel.com/

CJ: https://www.linkedin.com/in/cj-gustafson-13140948/

Mostly metrics: https://www.mostlymetrics.com

TIMESTAMPS:

0:00 Speeding tickets vs. parking tickets

3:21 Visa IPO in the financial crisis

5:09 Going public has changed

6:45 Private market: 22–24 trillion

9:03 More or fewer public companies?

9:48 Sponsors — Brex | Aleph | RightRev

13:04 KPI dashboard on your phone

14:12 Revenue flux via Slack and Notion

15:37 RevRec tool: green, yellow, red

17:56 V0 is a job requirement

19:43 Speeding tickets vs. parking tickets

20:33 Sponsors — Rillet | EY | SpendHound

23:49 Very few one-way doors

25:02 Finance in hypergrowth

25:39 Three-scenario planning

27:00 Honest with the board

31:00 PLG + consumption at Vercel

33:32 What Marten checks every morning

34:03 Why RPO doesn't work here

35:36 Holiday usage is up

37:10 ICP shifted to solo developer

39:22 Capital allocation in a fast market

41:32 Growth compounds; margin can't

43:22 SaaS gross margins: spicy take

44:24 Cash-burning AI: 2026 vs. 2021

47:29 Are some hypergrowth cos destroying value?

50:00 Lightning round

50:11 Bank of Ireland mix-up

51:10 Don't punt problems forward

52:04 Finance software stack

52:38 Expensed an oven

53:12 Credits

...more
View all episodesView all episodes
Download on the App Store

Run the NumbersBy CJ Gustafson

  • 5
  • 5
  • 5
  • 5
  • 5

5

56 ratings


More shows like Run the Numbers

View all
This Week in Startups by Jason Calacanis

This Week in Startups

1,290 Listeners

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

537 Listeners

Odd Lots by Bloomberg

Odd Lots

1,967 Listeners

The a16z Show by Andreessen Horowitz

The a16z Show

1,093 Listeners

Invest Like the Best with Patrick O'Shaughnessy by Colossus | Investing & Business Podcasts

Invest Like the Best with Patrick O'Shaughnessy

2,354 Listeners

Founders by David Senra

Founders

2,171 Listeners

Equity by TechCrunch, Rebecca Bellan, Kirsten Korosec, Anthony Ha, Sean O'Kane, Theresa Loconsolo

Equity

341 Listeners

Capital Allocators – Inside the Institutional Investment Industry by Ted Seides – Allocator and Asset Management Expert

Capital Allocators – Inside the Institutional Investment Industry

797 Listeners

Dry Powder: The Private Equity Podcast by Hugh MacArthur, Bain & Company

Dry Powder: The Private Equity Podcast

151 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

10,182 Listeners

The Memo by Howard Marks by Oaktree Capital Management

The Memo by Howard Marks

418 Listeners

Business Breakdowns by Colossus | Investing & Business Podcasts

Business Breakdowns

347 Listeners

ACQ2 by Acquired by Ben Gilbert and David Rosenthal

ACQ2 by Acquired

292 Listeners

Moneywise by Hampton

Moneywise

656 Listeners

TBPN by John Coogan & Jordi Hays

TBPN

138 Listeners