In the fast-evolving world of digital marketing, verticalization and extensible platforms are becoming key factors for success. Verticalization allows businesses to tailor their marketing strategies to specific industry sectors, creating more personalized and targeted approaches. Meanwhile, extensible platforms provide the flexibility and scalability needed to adapt to changing market demands and technological advancements. In this episode we explore why embracing these trends, is important for businesses to stay ahead of the curve, drive growth, and foster stronger connections with their target audiences.