Francois Nunez, product director for Victorinox AG comes on the Breakfast Grille to talk about the company's foray into the watch business.

Victorinox, is best known for its utility knives, bearing the highly recognisable cross on shield motif. The company is the largest manufacturer of pocket knives in the world, but has recently branched out to the likes of luggage, clothing and watches. We ask about future direction, challenges post 9-11 and whether it diversifying could possibly dilute the brand.

See omnystudio.com/listener for privacy information.