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VIDEO: Interview with Professor Sunil Chopra on A New Channel Strategy for Dell
Professor Chopra talks about the research behind A New Channel Strategy for Dell: The PC industry's increasing maturity pushed Dell to shift its longstanding direct sales model
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By Kellogg School of Management
4.8
9090 ratings
Professor Chopra talks about the research behind A New Channel Strategy for Dell: The PC industry's increasing maturity pushed Dell to shift its longstanding direct sales model
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