Not only does Delores Cooper of Zendesk have a pretty amazing back story, she's also doing some pretty amazing things with a small and scrappy team at Zendesk. Short form video has become an increasingly popular medium for distribution of content and Zendesk is utilizing this as part of their digital enablement strategy.

In this conversation, we talk about: 

• Delores' entry into tech from social work & psychology
• Timing of digital motions along the customer journey
• Dealing with variables such as industry-specific differences 
• Team structure at Zendesk to support digital & scaled program 
• Getting scrappy with resources and cross-functional departments to help build the program
• Short-form content as part of the ‘Success on Zendesk’ program
• Using data to determine what content to produce
• Distribution model for video-based learning
• Taking learnings from B2C on how to interject more human language into B2B

Delores' LinkedIn: https://www.linkedin.com/in/delorescooper/
DCS Connect Community: https://airtable.com/appLGhZyujOoYp8BQ/shr4ixoZmB8hBoLbM

Shoutouts:

• Grace Maxon: https://www.linkedin.com/in/grace-lofgren-maxon-a98049156/
• Cooper Roe: https://www.linkedin.com/in/cooper-roe/

Support the show

+++++++++++++++++

Like/Subscribe/Review:
If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.

Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.

Buy Alex a Cup of Coffee:
This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp

Thank you for all of your support!

The Digital Customer Success Podcast is hosted by Alex Turkovic

🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com