Two unforgettable Knead to Know interviews in one sweet package.

First, Joe Nicchi, founder of CVT Soft Serve, shares how a childhood love for seasonal ice cream in upstate New York became LA’s cult favorite soft serve truck. From the viral “Influencers Pay Double” sign to a Bill Murray encounter that lit up the internet, Joe’s stories are as bold as his flavors — plus, what happened when Jeff Bezos called about a $15K soft serve machine.

Then, Michelle Palazzo, pastry director at NYC’s Frenchette, takes us inside her seasonal pastry menu — including her signature Sicilian pistachio Paris Brest. She reveals how she builds desserts around the best produce of the season, why peach and tomato belong together, and how a perfect crumble can rival any plated dessert.

📌 Mentioned Links:

• CVT Soft Serve → https://cvtsoftserve.com

• Frenchette NYC → https://frenchettenyc.com

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