Gene Copenhaver took the reins as NCBA President after CattleCon 2026. He and his son Will join the podcast and share how they’ve worked together to transition majority ownership of Copenhaver Brothers Farms to Will and how they partner to make business decisions. Gene is excited for his year leading NCBA, especially as he sees young cattlemen and women who are eager to get involved in beef production and step into leadership, and one of his goals this year is to support the next generation. The Copenhavers are dedicated to their family and supporting other family operations across the country. This episode is brought to you by John Deere (https://www.deere.com/en/)