On this episode of Coach and Coordinator Network, Keith Grabowski breaks down why visualization is one of the most misunderstood and powerful tools in coaching. Using a real-world example from Seahawks Head Coach Mike Macdonald, Keith explains how intentional visualization can shape team identity, sharpen decision-making, and prepare athletes to operate under pressure before the moment arrives.

The conversation dives into the science behind visualization, exploring how the brain filters information, builds self-image, and influences behavior during high-stress situations. Keith outlines what effective visualization looks like: specific, emotional, and repeated. He explains why generic or passive approaches do not work to create long-term impact.

Coaches will walk away with useful techniques for implementing visualization in their programs, from reinforcing positive identity to helping players replace negative experiences with clear, confident mental imagery. This episode provides a well-defined framework for using visualization not as motivation but as a teaching tool that directly supports performance, leadership, and athlete development.

Chapters

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Keith Grabowski: @CoachKGrabowski

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