Vision First: Why Every Optometrist Needs a 5-Year Plan | E263

Highlights from this episode:

Vision First: Why Every Optometrist Needs a 5-Year Plan (00:41)

Closing Thought: 2 Keys to Accomplishing Great Things (20:51)

In this episode we're talking about what it means to actually lead your practice with vision. I've made some big changes—like bringing on a rockstar associate, down-scheduling for better patient care, and adding new tech like Tixel and dry eye slit lamps. But more than that, I share how clarity in your brand and culture changes everything—from hiring to uniforms to long-term growth. If you're tired of chasing every shiny object and want to build a practice that actually reflects what you love doing, this episode is for you. I’ll let you in on how I’ve shifted from being just a provider to being the CEO—and how that mindset will change your life.

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