If you had to choose one statistic to represent how fundamental the human voice is going to be in marketing, what would it be? That by 2020, more than 50% of search will be voice-driven? Or that 65% of podcast listeners are inclined to buy a product advertised on the show? Bottom line–the things we […]
The post <a href='https://thesonictruth.com/voices-carry-whos-prepared-for-the-next-wave-of-marketing%E2%80%A8/'>Voices Carry: Who’s Prepared for the Next Wave of Marketing? </a> appeared first on <a href='https://thesonictruth.com/'>The Sonic Truth</a>.

If you had to choose one statistic to represent how fundamental the human voice is going to be in marketing, what would it be? That by 2020, more than 50% of search will be voice-driven? Or that 65% of podcast listeners are inclined to buy a product advertised on the show? Bottom line–the things we […] The post Voices Carry: Who’s Prepared for the Next Wave of Marketing? appeared first on The Sonic Truth.

If you had to choose one statistic to represent how fundamental the human voice is going to be in marketing, what would it be? That by 2020, more than 50% of search will be voice-driven? Or that 65% of podcast listeners are inclined to buy a product advertised on the show? Bottom line–the things we […]
The post <a href="https://thesonictruth.com/voices-carry-whos-prepared-for-the-next-wave-of-marketing%E2%80%A8/" rel="noopener noreferrer">Voices Carry: Who’s Prepared for the Next Wave of Marketing? </a> appeared first on <a href="https://thesonictruth.com/" rel="noopener noreferrer">The Sonic Truth</a>.

Voices Carry: Who’s Prepared for the Next Wave of Marketing?

Hear people talking about how we’re going through an “audio renaissance?” So do we, and it’s true! And because we’re constantly talking with some of the most fundamental players in audio — both friends and business partners alike, from sonic stalwarts to new converts — we thought it made a lot of sense to bring these great minds to the mic. With a new episode every couple weeks, The Sonic Truth Podcast Series explores the issue from a unique angle. Episodes will not only feature the stories and perspectives of media leaders, they’ll reveal new data generated from research that many of those leaders have conducted on how and why audio truly moves people. From voices in ads to gender politics to audio branding, the series will entertain, educate, and help businesses think about a sonic path forward. The Sonic Truth is a production of Veritonic and AW360.

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Voices Carry: Who’s Prepared for the Next Wave of Marketing?

Voices Carry: Who’s Prepared for the Next Wave of Marketing?

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