You might have heard that apparently, smoking cigarettes is cool again. Adam, Joanna, and Zach discuss what might be influencing this trend, why the health consequences of smoking might not resonate right now, and how that could impact the alcohol industry. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and cheers!

Zach is reading: 21 Liqueurs to Know to Read a Cocktail Menu With Confidence

Joanna is reading: Here’s How 7 Top Bartenders Make Spritzes at Home

Adam is reading: Legendary Bartender Shingo Gokan on Hype, Humility, and Sip & Guzzle’s Big Win

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