Grace Sharkey - Stockout Community Host - FreightWaves - Lansing, MI

https://www.youtube.com/watch?v=VfX-brlBH18

Walmart Black Friday

Opened up Wed Nov 8, three hours early to Walmart+ subscribers

Walmart+

$98 per year or $12.95 per month

Around 12-20 million users based on various reports

About 17% of US household penetration

Prime is at 170 million

is their Amazon Prime

Made up 4% of the company’s “Other” income in the previous quarter

Is their marketing focus as of last year

Over the Summer, food stamp holders get it for half the rate

Over 41 million ppl in US in 2022

Perks

Free shipping online, free grocery delivery on $35, fuel discounts, free Paramount+

Whats the point: All the data can be used for Walmart Connect

Walmart Ads

Walmart Connect

Revenue up 36% year over year in Q2

Advertisers were up 60% in Q2 vs Q1

See a 30% return on digital ads

Ties to revenue for e-commerce up 24% year over year in Q2

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