It’s not a surprise, not at all a surprise, that the Chicago Bears are wasting no time at all to cash in on Caleb Williams, the recently-drafted college superstar quarterback Caleb Williams. The Bears owners and managers in Halas Hall appear to be charging the cost of hiring Caleb Williams to Bear fans, especially season ticket holders. Depending on seat locations at Soldier Field, the Bears are now pricing some tickets as much as 40% more than what they cost last season, without Caleb Williams. The average charge for a season ticket now being sold is about $7000, causing some season ticket holders and sports reporters to question, “Why?”. To which Halas Hall is not answering but seems to be thinking, “Oh, it’ll be easy to convince season ticket holders to be happy to pay whenever the Hall asks them to pay.” Despite being not much good at winning, it’s been easy for the Bears for so many years to charge so many dollars for a season ticket. In our town, the only game easier to play than politics is the money-new-stadium game in sports featuring the Bears versus the Bulls versus the Cubs versus the Sox versus the Hawks and now, watch out, versus the Sky. At this moment, Da Winner seems to me to be Da Bears.

Walter Jacobson gives his Perspective: