Life as an influencer means entering free-wheeling debate with perspectives from all sides. But to advance better nutrition with ample servings of dairy, it’s necessary to do, says social media personality Lauren Twigge. 

Twigge, a registered dietician and nutritionist with a degree in animal science, offers “Nutrition at Its Roots,” an online and social media platform she uses to advance the message of dairy’s benefits and high-quality nourishment. Her work has been featured in Prevention, Health, Shape, Good Housekeeping, and other media outlets helping to demystify nutrition and offer sound guidance for families and individuals navigating an often-confusing nutrition landscape.

Anyone seeking a bigger online presence should just get out there and engage, she said. “For farmers or health professionals like me that want to share facts, start putting the content out there. Your themes, your trends, your approach will come as you go, because you're going to start to get people asking you questions.” And while sometimes the interactions aren’t the most pleasant, in the end it’s worthwhile, she said. 

“You've got so many great farmers online that are sharing their stories, showing days in their life, and I think that it really helps put a face to the industry, and that's what consumers need to see,” she said. “My big piece of advice would be, start the content, post the content, share your story, talk about your family, talk about the industry, and talk about why you love it. Connect people with your passion. And that is content that people resonate with, and content that people resonate with is content that people remember and learn from.”