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What defines a successful salesperson across the globe? Dr. Deepak Bhootra, an entrepreneur and veteran in the sales world, unfolds his journey from corporate leader to passionate entrepreneur and author. In a candid conversation, he shares the profound influence of his family, especially his mother, in shaping his aspirations. Dr. Deepak also reflects on the pivotal impact of the COVID-19 pandemic, which led him to reassess his life's purpose and pivot from the corporate realm to follow his true passions. His insights into personal growth and global citizenship will inspire anyone looking to make a meaningful impact beyond financial success.

Listeners will gain valuable strategies as Dr. Deepak discusses the universal traits that propel sales success, transcending cultural boundaries. With over 30 years of experience working with 1,500 salespeople worldwide, Dr. Deepak highlights quick thinking, resilience, and the art of building internal alliances. By sharing personal anecdotes, including his grandfather's intuitive sales techniques, he illustrates how becoming a trusted advisor can elevate sales strategies. This episode is packed with wisdom on navigating price objections, adapting sales scripts, and focusing on client relationships rather than mere transactions.

Prepare to be inspired by Dr. Deepak's perspective on handling rejection with resilience, maintaining a strong sense of identity, and using personal challenges as catalysts for growth. He introduces his new book, "Boundless Within," which delves into the power of the mind in overcoming life's hurdles.

ABOUT DR. DEEPAK

With over 30 years of experience, Dr. Deepak Bhootra (Dr) is a visionary leader driving change through his company, Jabulani Consulting. From sales leadership coaching to sales training, Deepak is helping businesses unlock their true potential and adapt to a fast-paced world. His journey, from corporate leadership to authoring books, is a testament to innovation, resilience, and personal growth. His first fiction book "Curse Unwound" for Young Adults was published this year and his first contribution to a Chapter in an anthology title "Leadership DNA" hit the Amazon # 1 in the Business Operations book category in the first few weeks of release.

LINKS & RESOURCES

• Connect with Dr. Deepak on LinkedIn
• Visit Jabulani Consulting’s Website
• Email Dr. Deepak at [email protected]
• Find Dr. Deepak’s Books on Amazon: 
  • Young Adult Fiction – Curse Unwound
  • A chapter on Mental Health in ‘Winning with Love’
  • A chapter on Mental Health in ‘Leadership DNA: Shaping A Thriving Business Culture’

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Join us on this episode where creativity meets authenticity in the vibrant world of Broadway. This episode features the dynamic Zack Reiser, a marketing virtuoso who has revolutionized how Broadway shows connect with audiences on social media. From his humble beginnings in Connecticut to crafting successful social media campaigns for iconic productions like Hamilton and Mamma Mia, Zack’s story is a masterclass in leveraging passion and opportunity. You’ll uncover the strategic insights that propelled Zack from a film and television student to a leading force in Broadway marketing.

Our conversation unfolds the art of finding genuine voices in social media, especially for performers and brands. Discover how Zack creates authentic connections by integrating the true voices of performers in content, thus captivating a younger audience that craves authenticity. We also discuss the delicate dance between organic content and strategic messaging, tailored to diverse platforms and demographics. Zack’s stories illustrate the magic that happens when a Broadway show interacts with fans on social media, making them feel seen and valued, which is a powerful tool for fostering word-of-mouth promotion and loyalty.

As we navigate the complexities of social media frequency, the episode offers advice for entrepreneurs facing the daunting echo of the digital void. We explore the importance of enjoyment and authenticity in social media, with inspiring examples from brands like Duolingo and Wendy's. Zack also delves into overcoming imposter syndrome by acknowledging personal growth and achievements. Tune in for an episode brimming with inspiration, resilience, and the transformative power of storytelling.

ABOUT ZACK

Zack Reiser spent three years at Marathon Digital, where he spearheaded social campaigns for iconic Broadway shows including Hamilton, Hadestown, Back to the Future, and Sweeney Todd, as well as renowned Broadway brands like Jujamcyn Theaters. Previously, he worked in Marketing & Communications at the American Repertory Theatre in Cambridge, MA. His innovative content has generated millions of views and consistently exceeded industry engagement rates.

Armed with a M.S. in Integrated Marketing from NYU and a B.S. in Communication from Boston University, Reiser's skill set spans strategy development, content creation, multimedia production, and analytics tracking. His expertise includes photography, videography, TikTok creation, graphic design, copywriting, and community engagement.

Beyond social media, he's a two-time Tony Award®-nominated producer with PickleStar Theatricals, contributing to Broadway productions like Cabaret at the Kit Kat Club, Harmony, and Fat Ham. He lives in New York City with his partner and their mini goldendoodle, Sadie.

LINKS & RESOURCES

• Visit Neon Lights Digital Media’s Website
• Follow Neon Lights Digital Media on Instagram
• Find Zack on Instagram
• Connect with Zack on LinkedIn

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What if mastering SEO could revolutionize your marketing strategy? Join us for an enlightening conversation with Brian Oddo, an experienced SEO specialist, whose journey from selling homework passes in grade school to collaborating with giants like Amex and DirecTV offers a wealth of insight. Brian unpacks the enduring power of search engine optimization amidst the social media surge, emphasizing its vital role for budget-conscious brands aiming to carve out their digital footprint and resonate with audiences.

We break down the essentials of crafting an effective SEO strategy, distinguishing between on-page and off-page techniques. Brian likens search engines to recruiters, offering practical advice on how businesses can polish their digital "resumes" to climb the ranks. Through this insightful discussion with Brian, we unravel the significance of relevance in content, the evolving art of backlinks, and the importance of maintaining a solid social reputation. This episode serves as a valuable guide for business owners striving to balance technical SEO strategies with authentic business practices.

The conversation shifts towards leveraging technology and AI in content creation, enhancing user experience, and optimizing conversion rates. Brian shares his perspective on how websites can act as dynamic growth engines, particularly for local businesses. He emphasizes the growing importance of maintaining sharp digital skills and effective website management for solopreneurs juggling multiple roles.

ABOUT BRIAN

After seven years of marketing agency life, Brian Oddo ditched the 9-5 to start his own SEO/UX solo consultant business, Oddo Digital, while traveling the country with his now fiancé.

While living in six cities the past two years, Brian has been fortunate enough to work with large enterprise brands like AMEX, Charles Schwab, DIRECTV, and Blackbaud as well as small local businesses.

In addition to Oddo Digital, he also started a newsletter, Free at Lance, which provides tips for people looking to make the leap into self-employment.

LINKS & RESOURCES

• Visit Oddo Digital’s Website
• Connect with Brian on LinkedIn

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Mihika Roy, the visionary founder of The Miracle Trail, joins us to share her transformative journey from a 19-year-old in search of direction to a leading figure in personal development. Discover how Mihika's background in psychology and global media has equipped her with the unique ability to guide others toward a purposeful and passion-driven life. Her story is a testament to the power of self-discovery as she moved away from the corporate world to create impactful wellness experiences that have already empowered over 100 women to find clarity and strength in their lives.

Learn how to uncover your personal blind spots and connect with your true calling by embracing self-awareness and self-discovery. Mihika introduces practical tools like energy mapping, journaling, and meditation to help you identify and overcome emotional and energetic barriers. She highlights the critical difference between passion, which is about personal joy, and purpose, which is about making a difference in the world. Through her insights, you'll be inspired to align your life’s work with your genuine passions and move beyond societal expectations.

Balancing financial success with personal fulfillment is no easy feat, but Mihika provides valuable insights into achieving this harmony. Reflecting on cultural pressures, she offers guidance on how to leverage your strengths and cultivate authenticity in both life and work. Mihika stresses the importance of regular introspection through meditation and journaling as a cornerstone of personal growth, encouraging you to question external judgments and embrace your true values and aspirations. Join us for a captivating conversation that empowers you to transcend traditional confines and live a life of authenticity and impact.

ABOUT MIHIKA

Mihika Roy is the founder of The Miracle Trail, a coaching and personal development company dedicated to helping individuals realign with their purpose and passions. With a background in Psychology and Global Media, Mihika combines her expertise in human behavior with her love for storytelling to guide clients on meaningful journeys of self-discovery and growth. As a former co-curator for a leading life-transformation retreat company and the driving force behind a successful holistic wellness program, Mihika brings years of experience in designing impactful growth experiences. Her signature program, Find What Lights You Up, is a 12-week guided journey that helps individuals uncover their unique passions, overcome self-doubt, and craft an empowered vision for their future.

LINKS & RESOURCES

• Visit The Miracle Trail’s Website
• Follow The Miracle Trail on Instagram
• Find Mihika on Instagram
• Connect with Mihika on LinkedIn

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In this very special Solo Sunday—our first of 2025—Brian takes the mic to deliver two major announcements that mark a powerful shift in the Wantrepreneur to Entrepreneur Podcast and beyond.

From expanding to seven days a week to launching a brand new nonprofit dedicated to making entrepreneurship more accessible, this episode is packed with inspiration, reflection, and a heartfelt story that will hit you in the feels.

Plus, Brian shares an unforgettable excerpt from Chop Wood Carry Water that challenges you to look at how you're "building your own house" in life and business.

If you're ready to level up and build with intention, this episode is for you.

🧠 What You'll Learn:

• Why the podcast is now airing every single day of the week
• The story and mission behind the launch of Through Entrepreneurship, our new nonprofit
• A powerful mindset shift from Chop Wood Carry Water by Joshua Medcalf
• Why your everyday efforts matter more than you think
• How you can be a part of this movement—whether financially or simply by showing up

📚 Resource Mentioned:

📖 Book:
Chop Wood Carry Water: How to Fall in Love with the Process of Becoming Great by Joshua Medcalf
(Highly recommended by Brian and many past guests—quick read, life-changing lessons.)

💥 Big Announcements:

1. We’re now a 7-days-a-week podcast!
   More value. More guests. More YOU-time.
2. We launched a nonprofit: Through Entrepreneurship
   Focused on making entrepreneurship more accessible through education, mentorship, and resources.
   👉 Support or learn more on our GoFundMe page
   📬 Want to get involved? Email Brian: [email protected]

✅ Take Action:

• Rate & Review the show on Apple Podcasts – it truly helps and means the world.
• Share this episode with a fellow entrepreneur or wantrepreneur.
• Reach out if you want to support or volunteer for Through Entrepreneurship.

🎧 Listen & Subscribe:

Don’t miss a single episode now that we’re on 7 days a week!
Hit that Subscribe button on your favorite podcast platform.

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Unlock the secrets of digital engagement with Jason Roberts, the visionary founder and CEO of SecureConnect Solutions. Get ready to discover how Jason's passion for technology and his profound understanding of customer relationships have fueled his journey from sales professional to innovative entrepreneur. With over two decades of experience, Jason opens up about the pivotal moments that led him to focus on IT consulting, cybersecurity, and particularly, the dynamic world of digital signage. Learn how his products are not just changing spaces but transforming how businesses connect with their audience.

Imagine a world where digital signage is not just a tool but a revolution in customer engagement. Explore the versatility of the sleek Videri digital canvases, a game-changer in the field of visual storytelling. Unlike their traditional counterparts, these displays are lightweight and portable, making them perfect for dynamic environments like expos and retail stores. Jason shares the broader vision of technology as a key enabler for businesses, addressing entrepreneurial challenges with practical insights. Learn how these signs can boost sales, especially in visually-driven sectors like boating, by effectively communicating complex features with ease.

In our conversation, we also tackle how the COVID-19 pandemic reshaped the business landscape, highlighting the cost-effectiveness and creativity of digital signage. Jason sheds light on the advantages of cloud-based platforms for remote content management, allowing for seamless updates and significant long-term savings. Discover how digital signage can replace traditional print advertising with dynamic, easily updatable content that adapts to changing seasons and marketing strategies. With a supportive network and a mindset geared for growth, Jason emphasizes the importance of taking bold steps and embracing change—a testament to the transformative power of technology in both business and life.

ABOUT JASON

Jason Roberts is the founder and CEO of SecureConnect Solutions LLC, a company that empowers businesses with personalized, hands-on digital signage, IT consulting, and cybersecurity solutions. With over 20 years of experience in sales across various industries, including his role as Manager of Global Sales, Distribution, and Dealer Development, Jason understands the importance of building strong, lasting relationships and providing tailored solutions to meet unique business needs.

Driven by his passion for elevating others—whether it's brands, businesses, or individuals—Jason believes in the power of technology to solve problems and make life easier. A father of two, he is proud to balance his career with his commitment to family. Starting his own business would not have been possible without the unconditional support of his amazing wife, who fuels his entrepreneurial journey every day.

LINKS & RESOURCES

• Visit SecureConnect Solutions’ Website
• Subscribe to SecureConnect Solutions’ YouTube Channel
• Find SecureConnect Solutions on LinkedIn
• Follow SecureConnect Solutions on Instagram
• Connect with Jason on LinkedIn

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What if the unpredictable twists and turns in your life were the secret to your entrepreneurial success? Addison Chan, a visionary entrepreneur with a fascinating career trajectory, shows us exactly how that's possible. From motivational speaking and private investigation to creating tech solutions that revolutionized fraud detection, Addison’s journey is a testament to the power of diverse experiences. Tune in as he shares his path that led to an impressive acquisition, and how his varied roles shaped his understanding of content and technology, ultimately propelling him to the forefront of innovation with Land and Sea Software.

Building relationships is crucial, especially for startups without a strong track record. In this episode, we explore the art of investing personal resources to foster meaningful business connections. Addison and our host, Brian Lofrumento, discuss the challenges of relying on venture capital and the importance of leveraging passion and commitment to create tangible value. Hear personal stories about providing upfront, customized solutions to clients and how this strategy, sometimes risky, can lead to solid partnerships and remarkable success in the content distribution and publishing industry.

In our conversation, we dive into the world of curated content delivery and its undeniable benefits. Learn about the critical role of guidebooks in offering reliable information and why businesses should consider dedicated apps to enhance user engagement and communication. We also touch upon the exciting potential of integrating AI for more efficient background searching, all while emphasizing the enduring importance of human relationships in maintaining information reliability.

ABOUT ADDISON

Addison Chan has worn many hats throughout his career, from selling motivational speaking courses to working as a private investigator, tech professional, cruising sailor, Facebook content creator, and author. While his career path might seem scattered, each position naturally evolved into the next, leading to his current role at Land and Sea Software.

His latest venture emerged from a guidebook he wrote for cruising sailors traveling to Cuba. When seeking digital publishing options, he found the available formats—PDF and ePub—inadequate due to content control challenges and expensive digital rights management systems. Concerned about unauthorized sharing of his work, Chan took matters into his own hands.

Unable to find a suitable solution, he built his own digital publishing system. His publisher, impressed by the creation, wanted to implement it across their entire catalog. This led to a partnership and the establishment of his current business, demonstrating how his diverse experience culminated in this entrepreneurial success.

LINKS & RESOURCES

• Visit Land and Sea Software’s Website
• Connect with Addison on LinkedIn

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Ever wondered how a post-retirement plan can turn into a thriving business? Meet Mike Gross, an inspiring entrepreneur with over 35 years of experience in quality, safety, and environmental management systems. From aspiring medical professional to executive vice president in the automotive industry, Mike shares the fascinating twists and turns of his career journey, ultimately leading to the launch of his consultancy in 2019. His story offers a compelling blueprint for navigating career shifts and seizing new opportunities in the business world.

Tune in as we uncover the secrets to strategic planning and risk management with Mike's expert insights. Discover how ISO standards play a pivotal role in guiding businesses through potential risks, and the importance of having contingency plans ready. We delve into the human side of business, discussing how teamwork and technology like AI note-takers can drive accountability and productivity. With a focus on adaptability, our conversation highlights the importance of balancing success with challenges to ensure a strategy that's both practical and effective.

Get ready to be inspired by Mike's entrepreneurial journey, filled with risks, growth, and continuous learning. He candidly shares the meticulous planning involved in setting up his business, from creating an LLC to leveraging local resources like the Chamber of Commerce. With teaching opportunities as a backup, Mike emphasizes the power of networking and adaptability in entrepreneurship. 

ABOUT MIKE

Mike Gross is the owner and principal consultant of Michael J. Gross, LLC, established in 2019, specializing in quality, safety, and environmental management systems implementation and training. With over 35 years of experience, he brings comprehensive leadership expertise while maintaining approachability with employees at all organizational levels.

Previously, Mike served as Executive Vice President at Daicel Safety Systems America, managing integrated systems, supplier development, manufacturing planning, and regulatory compliance. His career began at ALCOA Warrick Operations as a Metallurgist, followed by various technical roles at Commonwealth Aluminum and Hydro Aluminum.

A graduate of Missouri University of Science and Technology in metallurgical engineering, Mike is a member of the Academy for Mines and Metallurgy. He holds multiple certifications, including PECB lead implementer and auditor for ISO standards, and ASQ quality auditor and engineer credentials. He formerly served as a Part Time Instructor at Western Kentucky University and resides in Owensboro with his wife Karen.

LINKS & RESOURCES

• Visit Mike’s Website
• Connect with Mike on LinkedIn

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Ever wondered how to create success by creating and harnessing your true self? Join us as we welcome David C. Olcott, the visionary founder of Samurai Success, who shares his fascinating journey from the sunny shores of the Florida Keys to the glitzy streets of South Beach. In this episode, David opens up about the emptiness he felt despite the superficial glamor surrounding him and how it sparked a spiritual quest to redefine his life's purpose. Through personal anecdotes, he encourages us to think bigger and live intentionally, challenging us to not find, but create ourselves.

David takes us on a journey of self-mastery and manifestation, revealing the secrets to harnessing personal power to shape our identity. He emphasizes the power of the subconscious mind in attracting positive experiences and how being a "warrior" in life can open doors to endless opportunities. Through structured planning and a proactive mindset, David offers a blueprint for turning dreams into reality, urging us to focus on admired traits to elevate both personal and professional spheres of life. 

As we explore the profound concept of unlocking one's soul potential, David illustrates the importance of dreaming big and maintaining faith in our vision. Just like a child's excitement about Disney World, he believes that having a compelling vision can drive us to achieve our dreams. By focusing on internal mastery rather than external validation, David inspires us to take actionable steps toward bridging the gap between our current state and our aspirational dreams. Prepare to be inspired and motivated to embark on a journey of self-discovery and success.

ABOUT DAVID

David C. Olcott is the founder, president, and CEO of Samurai Success, Inc., an international executive and organizational coaching firm based in Denver, CO. Drawing from 35 years of coaching experience, he developed the trademark Samurai Success coaching system, which integrates Newtonian and metaphysical principles to help clients achieve their full potential.

Before founding Samurai Success, Olcott was a #1 national trainer for Anthony Robbins and managed the world's top-selling real estate agent. His public service career included roles as chief of staff for a Florida State Senator and campaign manager for a groundbreaking Florida House Representative.

A Master certified NLP practitioner with a Finance degree from Florida International University, Olcott holds a second-degree black belt in Aikido and competes in motorcycle racing. He is the author of the Amazon bestseller "Swords of Illumination" and a sought-after motivational speaker. David lives with his wife, Dr. Lorena Lavarne, and son Josh, splitting time between Colorado and Oregon.

LINKS & RESOURCES

• Visit Samurai Success’ Website
• Follow David on Instagram
• Connect with David on LinkedIn

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Discover the captivating journey of Annaline Dinkelmann, a dynamic entrepreneur who transitioned from the bustling corridors of Wall Street to the educational realm with her venture, Teach Me Wall Street. Annaline reveals her transformation from a day trader and a career at Morgan Stanley to an inspiring educator, driven by her passion to teach financial literacy. Originally hailing from South Africa, her move to New York set the stage for her remarkable career shift. Listen as she shares how she aligned her business with emerging opportunities, adapting swiftly to the challenges of the 2020 pandemic by moving her in-person tours online.

Explore Annaline's strategic evolution as she redefined her business model to meet market demands, offering programs in fintech, budgeting, and cryptocurrency. Her experiences highlight the significance of maintaining human interaction in a virtual world, as well as her commitment to crafting engaging educational content for diverse age groups. Annaline's candid reflections on the satisfaction she finds in teaching provide valuable insights into her methods for sustaining passion and preventing the loneliness often felt in the online workspace.

Gain practical wisdom from Annaline as she delves into the systems and self-awareness that underpin her entrepreneurial success. By strategically building a team with complementary strengths, she emphasizes the importance of feedback and self-care in achieving business growth. Her dedication to empowering students is evident as she discusses scaling her company through partnerships and digital tools. For aspiring entrepreneurs, Annaline's story offers both inspiration and actionable advice on nurturing a successful venture while prioritizing personal well-being.

ABOUT ANNALINE

Annaline Dinkelmann is the owner and founder of Teach Me Wall Street, a company dedicated to demystifying Wall Street's operations and key players. With 15 years of experience as a financial educator, Annaline's journey began with a decade at Morgan Stanley in Banking and Compliance before transitioning to day trading. Seeking community engagement, she launched Wall Street Walks in 2008, offering tours and lectures that combined history, business, and education.

When the pandemic struck, Annaline pivoted to create Teach Me Wall Street, bringing Wall Street's dynamism to virtual classrooms. Her programs, featured on CNN International and in publications like The Daily Telegraph and USA Today, cover investing, trading, financial literacy, and historical financial scandals.

Drawing from her insider knowledge and entrepreneurial spirit, Annaline makes finance accessible through various programs, including summer classes for teens, parent workshops, and educational games. Her mission is to empower individuals to take control of their financial futures.

LINKS & RESOURCES

• Visit Teach Me Wall Street’s Website
• Connect with Annaline on LinkedIn