Sign up to save your podcasts
Or
Share WARC Talks: Differentiation and distinctiveness
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
WARC Talks: Differentiation and distinctiveness
This week WARC’s David Tiltman talks about differentiation and distinctiveness with Jenni Romaniuk, Research Professor at the Ehrenberg-Bass Institute, and Koen Pauwels, Distinguished Professor of Marketing at Northeastern University. How do these two ideas differ and does this difference matter?
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
View all episodes
By WARC
5
1010 ratings
This week WARC’s David Tiltman talks about differentiation and distinctiveness with Jenni Romaniuk, Research Professor at the Ehrenberg-Bass Institute, and Koen Pauwels, Distinguished Professor of Marketing at Northeastern University. How do these two ideas differ and does this difference matter?
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
More shows like The WARC Podcast
View all
The McKinsey Podcast
382 Listeners
The Knowledge Project
2,693 Listeners
Decoder with Nilay Patel
3,145 Listeners
The Diary Of A CEO with Steven Bartlett
8,847 Listeners
Modern Wisdom
4,016 Listeners
Inside the Strategy Room
173 Listeners
Nudge
174 Listeners
The CMO Podcast
350 Listeners
Uncensored CMO
45 Listeners
On Strategy Showcase
45 Listeners
Leadership Next
100 Listeners
The Artificial Intelligence Show
216 Listeners
ReThinking
640 Listeners
Marketing Against The Grain
358 Listeners
Prof G Markets
1,478 Listeners