Sign up to save your podcasts
Or
Share WARC Talks Distinctive Assets
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
WARC Talks Distinctive Assets
This week WARC talks distinctive assets with Will Caruso, senior marketing scientist at Ehrenberg-Bass Institute, and Alana King, planning director at VCCP. What are distinctive brand assets, how do you use them creatively, and how to avoid confusing consumers?
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
View all episodes
By WARC
5
1010 ratings
This week WARC talks distinctive assets with Will Caruso, senior marketing scientist at Ehrenberg-Bass Institute, and Alana King, planning director at VCCP. What are distinctive brand assets, how do you use them creatively, and how to avoid confusing consumers?
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
More shows like The WARC Podcast
View all
HBR IdeaCast
1,855 Listeners
The Digital Marketing Podcast
114 Listeners
The Diary Of A CEO with Steven Bartlett
6,721 Listeners
Feel Better, Live More with Dr Rangan Chatterjee
4,039 Listeners
Nudge
170 Listeners
The CMO Podcast
345 Listeners
Uncensored CMO
36 Listeners
On Strategy Showcase
44 Listeners
Coaching Real Leaders
642 Listeners
The Rest Is Politics
3,243 Listeners
Marketing Against The Grain
354 Listeners
HBR On Strategy
79 Listeners
HBR On Leadership
148 Listeners
The Next Wave - AI and The Future of Technology
59 Listeners
Prof G Markets
912 Listeners