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WARC Talks Distinctive Assets
This week WARC talks distinctive assets with Will Caruso, senior marketing scientist at Ehrenberg-Bass Institute, and Alana King, planning director at VCCP. What are distinctive brand assets, how do you use them creatively, and how to avoid confusing consumers?
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By WARC
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This week WARC talks distinctive assets with Will Caruso, senior marketing scientist at Ehrenberg-Bass Institute, and Alana King, planning director at VCCP. What are distinctive brand assets, how do you use them creatively, and how to avoid confusing consumers?
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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