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WARC Talks: How culture is key to influencing behavior
WARC’s Cathy Taylor is joined by Dr. Marcus Collins of Wieden+Kennedy and the Ross School of Business to discuss his new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. Cathy and Marcus define culture and what it means for marketers, and why it is ignored at their peril.
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By WARC
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WARC’s Cathy Taylor is joined by Dr. Marcus Collins of Wieden+Kennedy and the Ross School of Business to discuss his new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. Cathy and Marcus define culture and what it means for marketers, and why it is ignored at their peril.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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