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WARC Talks: How measuring effectiveness combats ad fraud
This week WARC talks ad fraud with US Commissioning Editor Cathy Taylor and David Beaton, of Navigation ME and Crater Lake & Company. How measuring and optimizing against real-world effectiveness outcomes can help to make bots irrelevant.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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By WARC
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This week WARC talks ad fraud with US Commissioning Editor Cathy Taylor and David Beaton, of Navigation ME and Crater Lake & Company. How measuring and optimizing against real-world effectiveness outcomes can help to make bots irrelevant.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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