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WARC Talks Movable Middle
This week WARC talks movable middle with Joel Rubinson, president of Rubinson Partners, and Greg Stuart, CEO of MMA Global. It’s a new way to target consumers but could it replace reach as the basis of effective media planning?
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By WARC
5
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This week WARC talks movable middle with Joel Rubinson, president of Rubinson Partners, and Greg Stuart, CEO of MMA Global. It’s a new way to target consumers but could it replace reach as the basis of effective media planning?
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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