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This week WARC talks putting theory into practice with Cheryl Calverley, former CEO at Eve Sleep and Tom Roach, VP of Brand Strategy at Jellyfish. There's no shortage of theory - but how do marketers take that theory and turn it into marketing plans, budget allocation and creative choices?
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
By WARC5
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This week WARC talks putting theory into practice with Cheryl Calverley, former CEO at Eve Sleep and Tom Roach, VP of Brand Strategy at Jellyfish. There's no shortage of theory - but how do marketers take that theory and turn it into marketing plans, budget allocation and creative choices?
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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